Marketing through Instagram

Businesses that use Instagram to promote their goods, services and offers now have more chances to sell their goods to a specific target group of people. With the support by Facebook, Instagram has recently launched its advertising platform that connects to Facebook’s fantastic capability to target users and businesses are taking full advantage. Businesses are aware that people are scrolling through their newsfeeds. Therefore, Instagrammers have 2.5 time more likely on newsfeed advertisements than from any social network. Thus, creating Instagram ads for your company opens up an entire world of opportunities.

Mobile advertising has surpassed newspaper advertising at the beginning of time in history and large and small businesses alike are seeing tangible results with social media advertising. Advertising on Instagram has already generated nearly half of a billion in revenues and is expected to double in the next year. This proves that business owners are putting their money where their mouth is.

More importantly Instagram’s ad platform is simple to use and is fun, and bubbling over with passionate and enthusiastic users. It’s got excellent metrics and is accessible to small-scale businesses. If you’re already marketing your cheap likes for instagram products using advertisements on social media or are trying to grow your list, including Instagram ads into your marketing mix is essential.

Here are five points to take into consideration before creating an ad for Instagram to boost your business’ brand reach, engage your followers, and draw the right audience to your offering.

1. Get the basics right. Make sure you fill in your bio and business profile on your company’s Instagram account. Make sure to use an attractive, clear version of your company’s logo for your profile photo.

2. Let users know why you are posting on Instagram. Since it’s a business account, keep your account professional, not personal. Help your followers identify with your brand , but be careful not to be overly salesy.

3. Begin with a plan. Make a plan for your Instagram (and all your Social Media) promotions by planning them out. Create a calendar for implementation that leads to your goal. The absence of a plan is one of the major reasons why companies fail with social media. Make sure to do this prior to posting randomly or spending money on traffic!

4. Do not let your hashtags be your voice. Instead, add your company’s identity to hashtags. Make hashtags custom for branding and for general postings make sure they’re current and searchable. It’s great to utilize hashtags, just make sure that you don’t lose control and use too many hashtags in one posting – provide quality over quantity.

5. Upgrade your look. Images are everything on Instagram therefore make sure that your photos and videos look GREAT. The most savvy Instagram users are looking to be “beautiful” or read “funny” or be able to connect with things that are meaningful. Utilize apps and other video/image tools to improve the look and feel of everything you post on Instagram.

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